SGA7023

1-day Skill Training

Brand, Marketing & Digital Transformation


NEW DATE UPON REQUEST


Brand, Marketing & Digital Transformation


WIRED is hosting a 1-day skill training covering the major opportunities and challenges arising from digitalization.

The term ‘digital transformation’ has been used to describe anything from creating a fully responsive mobile website to developing a social media strategy, but in reality true transformation needs to involve much more than just the end product.

What does this mean for brands? What challenges do businesses face when adapting people and processes to new technologies and shifting to a ‘digital first’ approach? The digital age has accelerated that change and therefore businesses need to be fast at changing themselves to meet that customer behaviour. How does your marketing and brand respond to the new opportunities within Digital. Many legacy companies didn’t invest in areas of business where the world has been moving for the past twenty years, playing it safe, thinking digital, social, mobile, VR and AI will just go away. They also haven’t learned that in the 21st Century, it’s not just about technology but humanity. Because of this tech debt, many brands are now playing catch up, worried they may be cast into the bin of irrelevance forever. The 21st Century brand can’t just plug into digital and think that is enough to transform. We need to restate that catchphrase so that brands realize the urgency they are under to perform, because the customer´s point of view has a majority of the power in our new creative age. Understand the opportunities of marketing automation.

If you register for one of our courses, you will automatically accept our Terms & Conditions. If you would like to order on account/by invoice, please fill in this form and send it to campus@wired.de.

PROGRAM


  • Navigate and explore the digital landscape and the impact on business and brands
  • Qualify your decision making based on digital business
  • Align your view on consumer demands and what impact it has on future ventures
  • Analyse and assess a company's ability to transform
  • Identify the potential of your marketing and brand positioning

LEARNING OUTCOMES


  • Qualitative the way you work with digital marketing.
  • Polish skills within business transformation
  • Gain skills to drive customer insights to create business transformation.
  • Explore the bigger perspective of brands in a digital economy.
  • Understand the building blocks of business, marketing and brands

WHO SHOULD PARTICIPATE?


Marketing managers, big to medium business owners, communication managers, R&D, brand marketers and strategists are excellent candidates and will benefit from this training.


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If you register for one of our courses, you will automatically accept our Terms & Conditions.

If you would like to order on account/by invoice, please fill in this form and send it to campus@wired.de.

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Contact


For further information about the class please feel free to contact us!

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