1-day Skill Training
NEW DATE UPON REQUEST
WIRED is hosting a 1-day skill training covering the major opportunities and challenges arising from digitalization.
The term ‘digital transformation’ has been used to describe anything from creating a fully responsive mobile website to developing a social media strategy, but in reality true transformation needs to involve much more than just the end product.
What does this mean for brands? What challenges do businesses face when adapting people and processes to new technologies and shifting to a ‘digital first’ approach? The digital age has accelerated that change and therefore businesses need to be fast at changing themselves to meet that customer behaviour. How does your marketing and brand respond to the new opportunities within Digital. Many legacy companies didn’t invest in areas of business where the world has been moving for the past twenty years, playing it safe, thinking digital, social, mobile, VR and AI will just go away. They also haven’t learned that in the 21st Century, it’s not just about technology but humanity. Because of this tech debt, many brands are now playing catch up, worried they may be cast into the bin of irrelevance forever. The 21st Century brand can’t just plug into digital and think that is enough to transform. We need to restate that catchphrase so that brands realize the urgency they are under to perform, because the customer´s point of view has a majority of the power in our new creative age. Understand the opportunities of marketing automation.
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Marketing managers, big to medium business owners, communication managers, R&D, brand marketers and strategists are excellent candidates and will benefit from this training.
For further information about the class please feel free to contact us!