Developed by IDEO founder David Kelley, Design Thinking is defined as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” The method focuses on three main elements of a product or solution: people, technology, and business. All of these aspects evolve around the customer.
Learn how to apply Design Thinking and integrate it into your company‘s development process: What is it? How can I use it as a company?
We are currently designing our 2-day workshops about Design Thinking. If you are interested in learning this fundamental innovation process contact us and we'll get in touch with you.
Design Thinking is a process that provides methods, tools and a language for multidisciplinary collaboration.
At its core Design Thinking is about understanding peoples needs and creatively discovering the best solutions to meet those needs. Creating with a human-centered mindset means, not to merely focus on technical feasibility and business viability, but as well to understand the context, culture, behaviours, attitudes and needs of the stakeholders involved.
Design Thinking is using real user research through direct observation and in depth interviews to create qualitative data and user stories that a multidisciplinary Design Thinking team can empathize with.
After the research the Design Thinking team is able to define what the actual problem is. After the problem is defined in synthesis the Design Thinking team will brainstorm to create new ideas for possible solutions. Because Design Thinking is about learning by doing, these ideas are transformed into rapid prototypes to learn about the quality of the ideas by testing them in the real world with real users. Based on the feedback of the users, these prototypes will be iterated and tested again until the Design Thinking team is confident that they developed a solution (that could be a product, service or concept) that is meaningful for the user.
“We must learn what customers really want, not what they say they want or what we think they should want.”
We’ll start the workshop by exploring our challenge through the eyes of our potential users. This phase is not about finding a solution just yet. It is about deeply understanding the (actual) problem by gaining empathy, seeing into potential users needs, and making sense of our collected insights.
This part is all about creativity, imagination and openness to wild concepts! We will focus on the solution space - generating lots of ideas by applying different creativity techniques.
In the final part, we transfer our ideas and concepts into tangible prototypes! By observing how potential users interact with them we can test critical functions and hypotheses. Our users feedback and new ideas will help us to develop and improve the prototype.
Approach for creative problem solving
Hands-on methods & tools
Empathy & inspiration from understanding user needs
New ways for generating ideas
Rapid prototyping & testing of ideas
Incorporation of feedback into iterations
Inderdisciplinary team work & collaboration
Please feel free to contact us in order to create a tailored solution for your team. We will consider your individual needs, targets and wishes for a suitable offer!